Superdry Clothing Company History

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Superdry clothing company history.

Now with over 500 superdry branded stores across the globe strong menswear womenswear and outerwear collections continue to underpin the brand. Now sold in more than 100 countries worldwide superdry is a true british fashion success story with a brand dna synonymous with intricately details design premium. Superdry studios is a style conscious collection of premium designs that feel classic yet relaxed and fresh everyday sophistication in a mix of high quality natural and sustainable fabrics. Our four style collections embody the superdry spirit of quality designs for the future.

We ve continued to grow our legacy through new ranges such as superdry snow 2014 superdry sport 2015 and the idris elba superdry collaboration 2015. During this period dunkerton met james holder who at the time was running skatewear brand bench. Order history superdry. Cult clothing co was established by ian hibbs and julian dunkerton in cheltenham in 1985 at which time it was trading as cult clothing.

In 2003 they joined forces to found superdry opening its first store in covent garden in london in 2004.